Bad marketing tactics:

Latex-free – Pretty much all glues on the market are latex free – this has been the case for a number of years as it was replaced with PMMA which is a safer alternative (although our glue does not use PMMA)

Formaldehyde-free - ALL lash adhesives are formaldehyde free! Formaldehyde forms a by-product when eyelash glue cures; it is not an added ingredient in ANY lash adhesive. On top of that, formaldehyde is far from being as dangerous as some fear mongers have made it out to be – even humans produce some formaldehyde with breathing!

Oil resistant - ALL lash adhesives are oil resistant.

Water-resistant ALL lash adhesives are water resistant

20%-80% humidity– ALL cyanoacrylate glues work in any humidity however they work very differently, quite simply the higher the humidity the quicker it dries, the lower the slower.  A glue claiming it has a wide range is misleading. 

Hypoallergenic - Hypoallergenic" is not a regulated term, so it may not necessarily mean the product is suitable for all skin types. Many lash glues still contain potentially irritating chemicals, which can cause allergic reactions in some people.

Not listing the ingredients on the website – As a consumer you have the right to know what ingredients are in the glue you are purchasing – if it’s a black glue there should be a minimum of 4 ingredients listed, clear and minimum of 3. 

Not listing where the glue is manufactured.